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BUMGT2104 Business strategy

This unit provides undergraduate students with a systematic and applied understanding of business strategy in contemporary, fast-changing environments. Positioned as a mid-course core unit, it builds on foundational management and marketing knowledge and prepares students for advanced study and professional practice. Students examine how organisations analyse their external environment and internal capabilities, formulate competitive and corporate strategies, and translate strategic choices into coherent business models and executable plans. Particular attention is given to strategic decision-making under uncertainty, dynamic competition, and the implications of digitalisation and artificial intelligence for competitive advantage, organizational boundaries, and value creation.

Unit handbook
Credit points
15
EFTSL
0.125
Band
Band 4/GF Band 3
Field of Education
Business Management (080301)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2027 contribution amount* $2,253
2027 grandfathered contribution amount^ $1,764

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
 
* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. Find our more about domestic tuition fees and view the relevant fee schedule.

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. Find out more about international tuition fees and view the relevant fee schedule.
Unit handbook