Skip to main

BUMKT3204 Marketing communication

This unit examines how integrated marketing communication principles, audience and stakeholder insights, creativity, strategy and technology shape brand¿audience interactions across commercial, community, not-for-profit and public-sector contexts. Students analyse communication environments, develop and evaluate cohesive campaigns across relevant media and channels, and use evidence and analytics to justify communication decisions. The unit develops knowledge and skills in advertising, public relations, digital marketing and stakeholder engagement while considering the ethical, social and regulatory implications of contemporary marketing communication.

Unit handbook
Credit points
15
EFTSL
0.125
Band
Band 4/GF Band 3
Field of Education
Marketing (080505)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2027 contribution amount* $2,253
2027 grandfathered contribution amount^ $1,764

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
 
* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. Find our more about domestic tuition fees and view the relevant fee schedule.

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. Find out more about international tuition fees and view the relevant fee schedule.
Unit handbook